Wednesday, October 16, 2013

Nike reveals the new FuelBand SE



The new Nike+ FuelBand SE was revealed during the NikeFuel Forum. The new Nike+ FuelBand opens up more ways to connect with your friends so you can keep each other going. Create or join a group and go after a goal together. Share your progress, cheer each other on and compete for top slot on the leaderboard.

The new Nike+ FuelBand SE now tracks not only how much, but also how often and how intensely you move. And it gives you real-time feedback, move reminders and insights to help you move more and move better.


  • Launches November 6 for $149
  • FuelBand SE remains an iOS-only accessory. (as always)
  • Real time feedback, insights and reminders
  • Claimed to be waterproof
  • Bluetooth 4.0
  • More colors to choose from
  • Double tap to reveal time
  • Bigger battery capacity
  • No heart rate monitoring

Features of the new FuelBand SE:

Sessions

“3.2.1. GO! Sessions” are a way to track specific activities throughout the day. Going out for a run? That’s a session. Hitting the gym? That’s a session. This new feature lets users start and mark sessions right on the Nike+ FuelBand or from the app, allowing a user to track exactly how much NikeFuel they earned in that specific session of activity.

Win the Hour

“Win the Hour” is your motivation partner. It uses the Nike+ FuelBand SE to track how much movement is accumulated at each hour throughout the day and encourages people to move more often by prompting users to move if they’re missing their goal. It also recognizes when goals are hit and lets users know they’ve ‘won the hour.’ Move reminders are set in-app and on-band and motivate the user to move more and move often throughout the day.

Fuel Rate

“Fuel Rate” is a new feature that tracks the rate at which NikeFuel is being earned. The Fuel Rate is measured as NikeFuel earned per minute and is a great way to see the intensity of your movement to get the right information needed to move better toward your goals. The Fuel Rate is viewed as a numerical readout in real time on the Nike+ FuelBand App and uses colors from red to green to simply indicate how you're doing. Knowing how intensely you move is also valuable information to help optimize activities throughout the day.

Groups

People like to work out and share accomplishments and competition with friends. To help this process, Groups functionality and improved social sharing tools have been added to Nike+ FuelBand SE and new App. With Groups, Nike+ FuelBand SE users can join their friends in a Group and share their latest achievements, cheer each other on and even work together towards one common group goal.

Double Tap for Time

Never search for the time again. This simple feature allows you to access the time instantly at two touches of a button.

Milestones

For more fun, new Milestones have been added - like one million or two million NikeFuel banners - and a host of new milestone achievements to win. Now users earn Achievements not just for their NikeFuel total, but also for Sessions, Fuel Rate, streaks, and hours won. Achievements are tracked in the new Games section and also unlock new Achievements at each Milestone reached.


The new Nike Fuelband SE video